Privacy policy

Privacy Policy

Last updated: November 26, 2024

This Privacy Policy describes how AND THE NEW ATHLETIC PTY LTD (trading as "And The New," referred to as "the Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from andthenewathletic.com (the "Site") or otherwise interact with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you consent to the collection, use, and disclosure of your information as described herein. If you do not agree to this Privacy Policy, please do not use the Services.

Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

1. How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources. The types of information we collect and use vary based on how you interact with us.

We may use your information for purposes including, but not limited to, communicating with you, providing and improving the Services, fulfilling legal obligations, enforcing terms of service, and protecting the rights of our users or others.

2. What Personal Information We Collect
The categories of personal information we collect depend on how you interact with our Site and Services:

Information We Collect Directly from You

  • Contact Details: Name, address, phone number, and email.
  • Order Information: Name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account Information: Username, password, security questions, and other security-related details.
  • Customer Support Information: Information shared during communications with us, such as when you reach out to customer support.

Some features of the Services may require you to provide personal information directly to us. Choosing not to provide this information may prevent you from accessing certain features.

Information We Collect about Your Usage
We may automatically collect information regarding your use of the Services, including:

  • Usage Data: Device type, browser information, IP address, and other technical data.
  • Cookies: We use cookies to remember your actions, preferences, and to run analytics.

Information We Obtain from Third Parties
We may also obtain information about you from third parties, such as:

  • Service Providers: Payment processors and fulfilment partners.
  • Online Tracking Technologies: We use tracking tools like cookies, pixels, and web beacons to collect certain data.

3. How We Use Your Personal Information

  • Providing Products and Services: To fulfil your orders, create and manage accounts, process payments, arrange for shipping, and provide notifications related to orders or your account.
  • Marketing and Advertising: To send promotional communications, display ads, and tailor the Services based on your preferences.
  • Security and Fraud Prevention: To detect and prevent fraudulent, illegal, or malicious activity.
  • Service Improvement and Communication: To enhance your experience and provide customer support.

4. Cookies
We use cookies on our Site to power and improve our Services. You can adjust your browser settings to block or remove cookies, but this may impact functionality.

For more information on the cookies used by Shopify for our store, see Shopify Cookies Policy.

5. How We Disclose Personal Information
We may disclose personal information to third parties under the following circumstances:

  • Service Providers: For purposes such as IT management, payment processing, customer support, and data analytics.
  • Marketing Partners: For advertising and promotional purposes.
  • Affiliates: Within our corporate group.
  • Compliance and Legal Obligations: To comply with legal obligations, enforce terms of service, and protect rights.

We do not use or disclose sensitive personal information without your consent.

6. Third Party Websites and Links
Our Site may include links to third-party websites. These websites are not controlled by us, and we are not responsible for their privacy practices. Please review their privacy policies before providing any personal information.

7. Children’s Data
Our Services are not intended for children, and we do not knowingly collect data from individuals under the age of 16. If you believe your child has provided us with personal information, please contact us to request its deletion.

8. Security and Retention of Your Information
While we strive to use commercially acceptable means to protect your personal information, please be aware that no method of transmission or storage is completely secure. We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law.

9. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Right to Access: Request a copy of the personal information we hold.
  • Right to Delete: Request the deletion of personal information.
  • Right to Correct: Request corrections to inaccurate information.
  • Right to Portability: Request a copy of your personal information.
  • Restriction of Processing: Ask us to stop processing your data.
  • Withdrawal of Consent: Withdraw consent where we rely on it.

You may exercise these rights by contacting us at admin@andthenewathletic.com.

We do not discriminate against individuals for exercising their privacy rights.

10. Complaints
If you have complaints about our processing of your personal information, please contact us at admin@andthenewathletic.com. If you are dissatisfied with our response, you may also contact your local data protection authority.

11. International Users
We may transfer, store, and process your personal information outside your country of residence. For European users, we rely on mechanisms such as the European Commission's Standard Contractual Clauses to safeguard data transfers.

12. Contact
If you have questions about our privacy practices or would like to exercise your rights, you can contact us at:

Email: admin@andthenewathletic.com